The Association for Accounting Marketing Announces newly elected Officers of its Philadelphia Chapter

The Philadelphia Chapter of AAM Congratulates its Newly Elected Officers who will begin serving a three-year term effective June 1, 2011:

Congratulations to Jill Lock of Isdaner, LLA who has been elected as President

Lisa Tierney of TIERNEY Coaching & Consulting will serve as Vice President

Amy Sikorski, Marketing Coordinate or Herbein & Company will serve as chapter Secretary and,

Pat Buchanan who has been elected as the Treasurer

Thanks to all who voted and continue to support the Philadelphia Chapter of AAM

What are best practices for improving accountability at the partner level in firms?

Let’s talk turkey about this topic of accountability – and say what we really should about accountability – and being held accountable.

To whom are we to be held accountable? And for what?

The successful individual has only to be accountable to himself. No one can really hold someone else accountable unless he will exercise full power on the subject of the fine points that detail what is to be measured and institute appropriate consequences that reflect the outcome.

So the real question becomes: How do you instill the desire to succeed?

Everyone has their personal definition of success. Individually, this desired outcome needs to be fine-tuned to compliment the game plan of the CPA firm. It takes some finesse, but if your partners are of the caliber that the industry standards mandate, there should be something in there to find. Regular intervals/meetings with that brass ring as the focal point should do it. Getting what you want is EASY - once you know what it is, exactly.

Understanding Your Partners' Character and Competence

I can't tell you how much the Association for Accounting Marketing ("AAM") meets to me. AAM refers to the many hundreds (nearing a thousand actually) of people who work in some capacity at a CPA firm in the United States who are charged with its marketing initiatives. Because the marketing professionals do something different from the majority of the professionals that make up their workplace, it is imperative that they have a resource, a team of their own to provide support, feedback, opinions, success stories and of course a shoulder to cry on once in awhile.

This month the Philadelphia chapter meets at the office of Marcum, LLP in Bala Cynwyd, PA, with breakfast & networking beginning at 8:30 am. Our presenter is August Aquilla, who will discuss the elements that go into a high trust organization and how you can help your firm develop a culture of trust and profitability.

Entitled Understanding Your Partners' Character and Competence this is one event you won't want to miss. Hope to see all my marketing friends there!

Lisa