If you focus in a specific area, such as
SALT or high net worth individuals, how do you find your ideal client? When it
comes to following through on your marketing plan-where is your time best
spent?
If you think of yourself as a brand
being marketed to your ideal target client, following through on your marketing
plan will be a fun and painless process.
First, ask yourself "Where does my ideal
client go for the kind of information that I can provide?" If they are reading
blogs, then blog, if they are attending monthly networking events - physically go
to those meetings each month.
Second, while we at TIERNEY Coaching
& Consulting will always encourage you to step outside your comfort zone,
it's important to do what you enjoy and what comes naturally to you. It was
Dame Edith Sitwell that said, "If one is a Greyhound, why try to look like a
Pekingese?" If you hate speaking, most likely you will not be an effective
presenter; if you like to write, then go for it. People are good at what they
enjoy so have a good time marketing!
There is an incredible amount of freedom
in being your own brand, with the ability to change and evolve as your
interests and the interests and needs of your clients change. Just imagine if Apple
had not evolved!
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